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Google's AI-Powered Ads Get More Personal

The new tools use AI to create more personalized and relevant ads for users.

By Admin on June 27, 2023

Google's AI-Powered Ads Get More Personal image
"Google has launched a new suite of generative AI tools to boost its ads platform. The tools use AI to create more personalized and relevant ads for users. One of the new tools, called Product Studio, allows businesses to create custom product imagery using AI. The tool can generate images of products in different settings, with different backgrounds, and with different lighting. This allows businesses to create more visually appealing and engaging ads. Another new tool, called Performance Max, uses AI to help businesses create and optimize their ad campaigns. The tool can automatically create ads, target audiences, and track results. This can save businesses time and money, and help them reach their target audience more effectively. Google says that the new generative AI tools are part of its broader effort to make its ads platform more personalized and relevant for users. The company believes that these tools will help businesses improve their ad campaigns and reach more customers."


"We are excited to launch these new generative AI tools to help businesses create more personalized and relevant ads," said Prabhakar Raghavan, Google's Vice President of Ads and Commerce. "We believe that these tools will help businesses improve their ad campaigns and reach more customers."


"The new generative AI tools are currently available in beta to select businesses. Google plans to roll out the tools to more businesses in the coming months. The tools are part of Google's broader investment in AI. The company has been investing heavily in AI for years, and it sees AI as a key technology for the future of its ads platform. Google is not the only company that is using AI to improve its ads platform. Other companies, such as Facebook and Amazon, are also investing in AI for their ads platforms. As AI technology continues to develop, we can expect to see even more companies using AI to improve their ads platforms."

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