Brand Crafter is a GPT designed to assist new businesses in the field of strategic branding. Working on the basis of the ChatGPT framework as an augmentation to it, Brand Crafter's primary function is to provide practical and actionable tips for brand creation, development, and strategy. It is a handy tool for business owners seeking guidance in making their brand stand out in the saturated market or those searching for advice in creating a new brand.Brand Crafter is capable of encouraging businesses to focus on different aspects of branding, including sustainability, and showcasing the significance of a solid brand strategy. Its utility is elevated by the use of interactive engagement. 'Prompt starters' are incorporated into its features, offering users a springboard for inquiries like 'How do I create a brand for my business?' or 'What is a brand strategy?' By this means, it stimulates and guides the conversation, ensuring the most constructive and valuable advice is provided.Developed by Machination, Brand Crafter operates as an integrated feature within the ChatGPT interface, necessitating the requirement for ChatGPT Plus. To utilize this GPT, users need to sign up for an account. Once done, they are welcomed and guided in boosting their brand. In sum, Brand Crafter is not only a tool for providing branding insights but it is also built to foster sustained engagement between AI and users, making branding advice more accessible and user-friendly.