Spok is an AI-powered marketing tool by Forum3 that provides various features aimed at enhancing digital marketing strategies. Its functionalities are built to cater to a diverse collection of tasks like streamlined keyword research, automation of personalized content generation, and delivering actionable insights. The key features of Spok include Market Research, Keyword Research, Strategic Insights, and Content Strategy. Spok uses its deep understanding of a business to conduct research and curate data-driven insights, saving users' time and effort. It performs keyword research to provide search volume, search intent, competitive difficulty, and growth trends. Spok also provides strategic AI content marketing for digital platforms like web landing pages, email marketing, social media, and others. Rather than proceeding straight from keyword to content generation, Spok emphasizes the importance of strategy, helping users rank better in Search Engine Result Pages (SERPs) by crafting an omni-channel marketing strategy. Additionally, Spok personalizes its services based on the specifics of a user's business by sourcing data from the web and relevant APIs.