The tool is free to use for basic features, with additional features available for a fee. The company has also announced a partnership with social media influencers to help promote the tool. The tool's potential to improve video editing and enhance viral content is undeniable, given its ability to automate repetitive tasks and generate high-quality content in a short amount of time. However, the tool's success depends on the company's ability to keep up with the ever-evolving landscape of video content creation and distribution.